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Joe Cirulli

On A Mission To Inspire The Human Potential

Joe Cirulli has focused his life working on two things: helping people become healthy and building a company culture that inspires people to become their best. Cirulli always had a vision of what he wanted to accomplish, but one day he realized that unless everyone on his team had the same vision, GHF would never reach its true potential.

He focused his efforts on creating his company’s vision, developing the leadership team and motivating his team members. Today, GHF is one of the most well-known health clubs in the world.

Joe Cirulli

Joe Cirulli

CEO, Founder of Gainesville Health & Fitness

Joe Cirulli, owner and founder of Gainesville Health & Fitness, has focused his life on two things: helping people become healthy and building a company culture that inspires people to become their best.

GHF's visionary goals, like Joe's own, are well-known among company staff. Focused, aligned efforts leading the company's vision, developing leadership and motivating team members continually propel GHF to reach its true potential.

GHF's many accolades include guiding Gainesville, Florida to become "The Healthiest Community in America," featured on the cover of INC Magazine, and becoming the only Florida company named one of "The Best Small Companies in America, 2016" by Forbes. Joe was honored with a Lifetime Achievement Award in 2012 for contributions to his industry.

Joe is invited to speak around the world sharing best business practices that have come from a lifetime of building his dream.

One Of The Most Inspiring Stories You'll Ever Hear

Never wavering in his vision or efforts despite adversity—from working for companies that went bankrupt to living on his last 12 cents in his car—Joe's quest always has been to inspire human potential. At 24, Joe Cirulli started Gainesville Health & Fitness with only $1,700. Today, GHF is one of the most well-known and respected health clubs for the world.


Joe Cirulli and staff ghfc

Why GHF - How Culture And Standards Of Excellence Lead To Success

For the last 40 years, Gainesville Health & Fitness was built on the foundation of helping the person who is brand new to exercise, those who don’t have a clue about how to get in shape. Everything Joe has done was designed to make everyone feel comfortable and get results on their way to making exercise a permanent component of their life. It’s evident in the layout of the facilities, the variety of classes, the programs created, the locations he built, including one just for women, and all the employees who have dedicated their time to keep Joe's mission alive. 

Joe revolutionized the fitness industry with a customer experience that is culture-driven and designed to help others unleash their fullest potential. He wanted to create an experience that helps people get the most out of life and to inspire them to become their best. 

Additionally, he knew the importance of every team member having the same core values throughout.

Each department has people who work their hardest, demonstrate integrity, have an extraordinary commitment to helping people, and believe they create their own future.

He also wanted to focus on the importance of employee and leadership development. It’s a part of the culture and is vital to the success of his clubs. All the employees have a clear understanding that success is not a destination, but instead a continuous journey.

Mission: Inspire an entire community
Vision: Be known as one of the best companies for the world 
Core Purpose: Create an experience that helps people get the most out of life and to inspire them to become their best.
Core Values: Have an extraordinary commitment to helping others, integrity, be hard working and have the desire to create your own future.

The GHF Culture: 

  • Learning and challenging environment that creates leaders
  • Appreciation and reward for exceptional performance
  • Continuous improvement
  • Sharing knowledge
  • Teamwork
  • Commitment to a clean physical environment
  • Innovation and creativity


Invite to Speak

Become a stronger better leader and improve company culture. Invite Joe to speak to your group, students, employees, or managers on motivational topics, best buisness practices, company cuture and more.


Bring Your Group To GHF

Gym owners, business leaders, and student groups from across the globe have traveled to Gainesvile to tour Gainesville Health & Fitness as see first hand what Joe has built and the power of company cutlure.

Invite Joe To Speak


Joe's Talks

You can invite Joe to speak to your group or bring them to GHF for an exclusive tour.

Joe has spoken to everyone from students to business leaders on a wide range of topics about the many adversities he overcame early in his career, and how his passion for fitness and entrepreneurship grew into a world-leading fitness center.

Join GHF Today

Ready to start a more fit life? Become a GHF member today for less than $15 per week.

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